During my years working in an agency environment, I had the opportunity to collaborate with well-known brands, including Campari. This body of work represents motion graphics, animated content, and video editing I contributed to as part of larger campaigns produced by the agency.
The most notable of these was the Campari Senator campaign, a concept designed to elevate Campari’s presence by pairing the iconic liqueur with popular beer brands in dynamic social and digital content. The goal of the campaign was to increase product visibility and engagement among audiences who appreciate the bittersweet flavour combination, while reinforcing the brand’s bold, energetic identity.
My role encompassed creating motion assets and edits that supported the campaign’s strategy, bringing visual energy, rhythm, and clarity to complex messaging. Working within structured production timelines and collaborating with cross-functional teams, I translated brand direction into motion sequences that helped tell a cohesive story across multiple touchpoints.
This project not only strengthened my skills in animation and video editing within a professional setting but also deepened my understanding of how motion can enhance brand storytelling, drive audience connection, and amplify campaign impact.
