The challenge was to create an identity that felt trustworthy, professional, and approachable, differentiating Neugen from generic staffing brands. It needed to balance corporate credibility with a human touch, reflecting the company’s dual role: caring for healthcare professionals while supporting institutions in need of talent.
“This project was created for Neugen Medical Inc., a newly established healthcare recruitment agency. The brand was fully adopted, and I was awarded the design of the corporate website to extend the system into digital.”
Selected in Creativepool as a featured project, recognizing the work for its creative execution and visual presentation.
The client wanted a clean, simple mark, but the complete logo should be different from the normal traditional logo, so the logo mark was designed to reflect connection and care, combining clarity with modern simplicity. Supporting typography and a carefully chosen colour system reinforces professionalism while remaining warm and inviting. Beyond visuals, I developed a brand positioning and voice that communicates empathy, reliability, and forward-thinking recruitment expertise.
Studied the healthcare recruitment landscape and audience needs.
Explored design directions that balance professionalism with warmth.
Refined the chosen concept into a distinctive, versatile identity.
Delivered full brand guidelines, including logo, typography, colour, and voice.
Rolled out across print and digital, including website design.
The final brand was adopted and launched successfully, serving as the foundation of Neugen’s communications. With the brand system in place, I was further commissioned to design the company’s corporate website, ensuring consistency across print, digital, and recruitment platforms.
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Our primary colours, called legacy colours, are Neugen Stormy Blue and Culture Red. They represent Neugen at the highest level and should be present in all communications.
Cyan 98% | Magenta 70% | Yellow 49% | Black 44%
Red 0 | Green 54 | Blue 73
#003649
Our primary colours, called legacy colours, are Neugen Stormy Blue and Culture Red. They represent Neugen at the highest level and should be present in all communications.
Cyan 0% | Magenta 86% | Yellow 69% | Black 0%
Red 240 | Green 75 | Blue 77
#F04B4D
Our Bright Colours consist of Ivy Yellow, D-Gold, Silk Tile, Ginger Style, and Almost Red. This palette is designed to add energy and vibrancy to communications. In certain applications, bright colours may not be suitable for body text and should be used selectively to maintain readability.
Cyan 0% | Magenta 31% | Yellow 74% | Black 0%
Red 252 | Green 184 | Blue 90
#FCB85A
Our Bright Colours consist of Ivy Yellow, D-Gold, Silk Tile, Ginger Style, and Almost Red. This palette is designed to add energy and vibrancy to communications. In certain applications, bright colours may not be suitable for body text and should be used selectively to maintain readability.
Cyan 0% | Magenta 47% | Yellow 74% | Black 0%
Red 248 | Green 154 | Blue 85
#F89A55
Our Bright Colours consist of Ivy Yellow, D-Gold, Silk Tile, Ginger Style, and Almost Red. This palette is designed to add energy and vibrancy to communications. In certain applications, bright colours may not be suitable for body text and should be used selectively to maintain readability.
Cyan 0% | Magenta 68% | Yellow 81% | Black 0%
Red 243 | Green 116 | Blue 65
#F37441
Our Neutral Colours consist of Dark Dreamer, Grey-ish, Melody, and Navy Twist. This palette provides balance and flexibility across the Neugen colour system. In certain applications, neutral colours may not be suitable for text, with the exception of Dark Dreamer, which is approved for text use where strong contrast is required.
Cyan 58% | Magenta 61% | Yellow 69% | Black 52%
Red 72 | Green 61 | Blue 51
#483D33
Our Neutral Colours consist of Dark Dreamer, Grey-ish, Melody, and Navy Twist. This palette provides balance and flexibility across the Neugen colour system. In certain applications, neutral colours may not be suitable for text, with the exception of Dark Dreamer, which is approved for text use where strong contrast is required.
Cyan 81% | Magenta 73% | Yellow 43% | Black 34%
Red 57 | Green 62 | Blue 86
#393E56
Our Neutral Colours consist of Dark Dreamer, Grey-ish, Melody, and Navy Twist. This palette provides balance and flexibility across the Neugen colour system. In certain applications, neutral colours may not be suitable for text, with the exception of Dark Dreamer, which is approved for text use where strong contrast is required.
Cyan 39% | Magenta 17% | Yellow 32% | Black 0%
Red 160 | Green 185 | Blue 174
#A0B9AE
Our Neutral Colours consist of Dark Dreamer, Grey-ish, Melody, and Navy Twist. This palette provides balance and flexibility across the Neugen colour system. In certain applications, neutral colours may not be suitable for text, with the exception of Dark Dreamer, which is approved for text use where strong contrast is required.
Cyan 23% | Magenta 6% | Yellow 29% | Black 0%
Red 198 | Green 215 | Blue 189
#C6D7BD
